Bally Bet temporarily deactivated its New York service on 30th June 2023, pending the launch of a new sportsbook later in the year. Bally Bet was the ninth and final online betting platform licensed by the New York Gaming Commision, offering a unique addition to the New York betting patch that uses proprietary technology to power a fresh take on sports wagering.
Bally Bet has not yet revealed details of its welcome offers. However, keep checking NYSafeBets as we’ll bring you all the latest Bally Bet promo codes and offer details as they become available. It is possible that Bally Bet NY will launch a welcome offer in line with its new customer promos in other US states. That's a free bet matched to the value of an initial wager up to $250. It could well go higher still as Bally’s sportsbook has hit other states with bigger value opening promotions, and we’ll bring you the latest Bally Bet promo details as soon as they are available.
Depending where new customers are in the US, Bally Bet’s welcome promo either stands at a max free bet of $50 or $250. With competition fierce in the still-fledgling NY sportsbook scene, should Bally Bet enter at its top end with that $250, it will stand up well against its competitors.
Once available, to claim a Bally Bet welcome bonus, you’ll need to register a new account, meeting all of the book’s requirements to do so, and make a first deposit and bet from it. Bally Bet’s minimum for both depositing and wagering is $10 so you’ll need to fund your new account with at least that amount and place a bet no lower than ten dollars.
NY users won’t need a BallyBet promo code to unlock its fresh face offer. As with any matched free bet bonus, what you’ll receive will be determined by the value of your first wager. So, bet $10 and get a $10 free bet token or wager $100 and bag $100. Should you place an initial bet of say $300, the free bet will be capped at $250.
If it launches a similar promo as those it has offered in other states, we expect that the terms and conditions will be comparable. This means that whether your first wager at Bally Bet wins or loses, you’ll still receive the bonus. New NY Bally Bet sportsbook customers will have no minimum odds on how they can use their matched free bet but the maximum is set at +300.
You can place the free bet on straight wagers, parlays and teasers. It can’t be used for round-robins or futures though. When using the bonus on a wager, the stake won’t be included in any subsequent payout.
So, for example, if you receive £250 as a free bet token and use it to place a bet at odds of +300 and that wager won, your payout would be $750. There’s no playthrough requirement on Bally Bet’s new customer offer so any winnings can be withdrawn immediately as cash.
New Bally Bet customers won’t be able to split their free bet bonus into smaller wagers and there’ll be no early cash-out option on a wager placed with it. The free bet funds will not be available to be used towards any other Bally Bet promo and the bonus will expire 7 days from when it was awarded.
Bally Bet doesn't currently have a welcome offer in New York, so why not check out those offered at other sportsbooks?
Use the WynnBet promo code ‘XNYSB’ to claim $5 in free bets when you bet $100.
Use the Caesars promo code to get 100% of your stake back as a Bonus Bet up to $1250, plus win or lose, you'll also get 1,000 Reward Credits and 1,000 Tier Credits.
Sign-Up Offer: | TBC |
Bally Bet NY Promo Code: | None Required |
Minimum Deposit: | $10 |
Expert Review & Rating: | 4.1 / 5 |
Highlights: | ✅ Simple, stripped back interface ✅ Unique member offers & bonuses ✅ Competitive odds ✅ Free bets via reward programme |
Recommended for: | New bettors, casual bettors |
Powered by its exclusive Bet.Works software, Bally Bet delivers a betting platform that’s instantly accessible and easy to use for anyone new to sports wagering. For those already using other NY sportsbooks it has enough unique features and differentiated lines for picking out its best bits and monitoring the odds markets.
Though it might not have as many promos as some of the bigger NY betting books, Bally Bet still has some fantastic offers for repeat customers. It has unique deals, bonuses that aren’t instantly found elsewhere, and a rewards programme that brings something a bit different to the already bountiful NY betting loyalty table.
Fans of sports other than football, baseball and basketball might feel a bit underwhelmed by Bally Bet’s promos but it gets better once you’re in and find your way around. None of Bally Bet’s headline offers are particularly onerous to earn so it makes the book a good one for infrequent wagerers to get in on the action and there’s enough for regular customers to stay in the game,
Bally Bett has decent offers on the major sports to entice big game bettors. You’ll typically find promos like a ‘Bet and Get’ offer on the MLB which rewards five separate wagers of $50 or more with a free bet worth $15. With a packed MLB schedule each and every week, that will make Bally Bet a good portfolio addition for baseball fans.
In the NBA, Bally Bet has rewarded multi-line betters with ongoing parlay bonuses. For example, place just a single NBA parlay of $20 or more with a minimum of four legs and Bally Bet will credit you with a free bet worth $5.
With Bally Bet launching in the State of New York in the build up to the NFL season, this is where the sportsbook will go big on its deals at first. Bally Bet football promos seen elsewhere in the US include betting $50 on the moneyline, spread or total for selected games to receive a free bet of $25.
The ‘Specials’ page on the Bally Bet sportsbook is where you’ll find the rest of the daily promo action. Labeled as ‘Bally Exclusives’ there’s regular odds boosts, pre-packaged parlays with reduced juice, and pricing offers on game and player props. Visit regularly and keep the tab refreshed to pick out the deals that suit you best.
As well as all that, Bally Bet dips its toe into a few ‘fun’ betting promos. What’s good about them is that they are clearly tied to any wagers you’re already considering. There’s the ‘Bally Diamond 8’ where an entry costing just $2 could land you a cool million if you predict the correct score on eight MLB games. A sliding scale rewards fewer right results with incrementally lower cash prizes down to a returned stake if you call three correctly.
Alternatively, try your hand at the ‘Bally Baller’ which runs largely the same as the ‘Bally Diamond 8’ but this time you’re forecasting the final score in eight NBA contests. The top prize is $1 million but the ladder of potential cash payouts is more generous because of the free-scoring (random?) nature of basketball final scores making them harder to get spot on.
It’s Bally Bet’s rewards programme that will pique the interest of regular bettors and those that place a handful of wagers from time to time. It’s the best way to earn sportsbook credit in return for earning points or ‘trophies’ as they’re called at Bally Bet. The way it works offers a twist on the loyalty schemes found at other NY sportsbooks.
The Bally Bet trophy promo means you can gain up to $500 in bonus funds in return for placing bets on a selection of 10 different sports. Straight bets and parlays earn trophies while winning multi-leg wagers and moneylines with long odds rack up a higher number. For every 10 successful wagers on qualifying markets, users gain $10 in credit.
If you’re betting on your favorite sports it’s a handy bankroll builder to have though those unlucky sorts who don’t win so often might feel a little short changed for their investment. If you do bet on sports regularly, perhaps the best strategy to make the most of this is to regularly back heavy favorites as there’s no minimum odds to earn a trophy. You won’t return big profits on those wagers but the free bets gained will make up for it.
Parent Company | Bally's Corporation |
Founded | 2004 |
CEO | Lee Fenton |
Employees | 5,500 |
2021 Revenue | $372 million |
States Active In | Arizona, Colorado, Iowa, Indiana, New York (from summer 2022), Virginia |
Part of Bally's Corporation, the gaming, casino and entertainment company headquartered in Rhode Island, Bally Bet developed from the rebranded Fox regional broadcasting networks that became Bally Sports.
Built on a background that can be traced back to the 1930s, first as a manufacturer of pinball machines, then land-based casinos, Bally’s entered the online gaming and gambing world in 2021. Bally’s undertook two key strategic acquisitions in that year. First it took over iGaming, a UK-based sports betting and software business, and then Gamesys Group, another London gaming-tech company.
Originating as BLB Investors when it formed in 2004, the company changed its name to Twin Rivers Holdings in 2011 after emerging from bankruptcy. In 2020 Twin River acquired the rights to the Bally brand for a reported $20 million from Caesars Entertainment, changing its name to Bally’s Corporation. Since 2016 the main shareholder of the company has been the hedge fund Standard General, which made a move to buy Bally’s outright at the beginning of 2022, valuing the company at over $2 billion.
Bally Bet was relaunched as v2.0 in early 2022 and now has market access in 16 US states in which betting is legal. The brand has since fully launched in Arizona, Colorado, Iowa, Indiana and Virginia with the rest scheduled to follow.
Bally’s Corporation operates 13 casino and hotel resort properties across the US. Its annual revenue rose to $1.32 billion in 2021, up a huge 257% on previous year, as the company continues to implement its impressive expansion plans. Around a half of that sales number was from its online gaming operations.
Bally Bet remains relatively small fry in the states in which it’s live. In Indiana it holds a market share of less than 1% for example, but the Bally hierarchy have been clear that the best is yet to come. It anticipates that BallyBet v 3.0 will be with us in 2023 which promises to be a completely different beast to its current sportsbook platforms. With NY bettors still to trickle in, maybe year two of legalized betting in the state will see Bally Bet start to rise swiftly up the rankings.
So, the Bally Bet hierarchy have been clear that its current sportsbook offerings will be nothing like what’s yet to come. However, there’s a torrent of sporting action that will pass before that lands in our laps. What you’ll get right now at Bally Bet v2.0 is a streamlined betting experience that does nothing much flash yet delivers fine performance on all of the key metrics.
If you’re familiar with PointsBet, when you first enter the Bally Bet domain you could be forgiven for thinking you’ve landed in the wrong place as the pair are strikingly similar in appearance. The two share a red-and-black color scheme and stripped back interfaces either on app or desktop. Bally Bet and PointsBet have collaborated before, mainly focused on online casino platforms so it isn’t a great surprise to find they share similar skins.
Further into BallyBet and you’ll find a layout that’s moderately different from the norm. Whether that delights or distracts you will be a matter of personal preference. It’s never busy and it’s never convoluted but what you gain in function, you lose in features.
The Bally Bet iOS app is simple to use and the lack of clutter is a pleasant change from some of the other NY mobile betting platforms. You don’t get any live streaming which might be an issue for some, but you don’t get blasted with an abundance of promo ads that you might never be interested in. The selection of markets will seem sparse to seasoned bettors yet neat and crisp for most.
On the Apple App Store, Bally Bet rates at a woeful 2.4 stars but with only a few dozen reviews to date. That score, though, is pulled down by a desperately disappointed handful of users. What seems to irk the most is that on both Apple and Android, Bally Bet requires customers to download a secondary app to confirm your location. Fair enough perhaps, to legally place a bet at any NY sportsbook you need to be within state lines, but barely any of the others now require such a clunky geolocation process.
Bally Bet on Android is a near-identical replica of its iOS counterpart. The overall absence of over indulgence works in Bally Bet’s favor when browsing the lines and placing bets because the app is super fast. Loading and scrolling are among the quickest and most responsive of any NY sportsbook on a handheld device. The top and left-hand main menus sweep you right to where you need to be in an instant.
On the Google Play Store, Android users score the Bally Bet app at 3.4 from just a few more reviews than its Apple version. Aside from murmurs about login issues, location problems and some complaints about capped winnings on promos, Bally Bet on Android scores for its ease of use (it’s rare to see the word ‘relaxing’ associated with a sportsbook) and there’s an overall confirmation that this a betting platform that ‘has potential’.
The Bally Bet apps are designed to elevate sports wagering from a solitary experience to something you can enjoy with buddies wherever they may be. Bally Bet allows you to ‘follow’ your friends who are also signed up and share your bets, wins and losses. You can create custom leagues and leaderboards to invite your circle into. Registered users can also hit the Bally Bet global Hall of Fame to see how they shape up with the rest of New York. It all amps up the social betting experience and BallyBet is already a step ahead of most other sportsbooks with its community vibe.
The bare-bones approach continues at Bally Bet on desktop. The basics are done well but extra functionality, especially given the additional width on PC format, falls a touch short. However, the occasionally confusing categorization of betting options actually works better here than on the apps with more space on desktop to browse all available options. The look is easy on the eye and clear white fonts set against a dark background make the markets, lines and overall menu options pop from the page. The lightweight desktop platform may hark back to the last decade but it does make everything super fast.
Bally Bet’s bet slip is a highlight - but only to a point. The book has clearly taken the best bits from its ticket offerings elsewhere in the world and imported them to the US. You can quickly toggle between straight bets, parlays and teasers once you’ve made your selections. It makes for real simple payout comparisons between the three.
Props are a bit of a pain though. And that’s an even bigger issue given that Bally Bet has one of the best selection of props out there. When picking out props, you have to switch between different pages to find all the player and game varieties available for upcoming matches. If you hit on a game and expect to find a handy props tab, you’ll be thwarted and have to jump about looking for them to add to the slip. That’s not so much of an issue if you’re loading up your props selections ahead of a big weekend but frustrating if you’re pressed for time.
While the abiding theme with Bally Bet as it is right now is one of ‘roll on the refresh’, the user experience has plenty of good bits alongside a few minor ones that might prove to be a source of irritation. Running out of adjectives to describe Bally Bet’s no-frills approach, it's safe to say the book won’t be winning awards anytime soon. But if all you really care about is placing a bet, at competitive odds, in a quick, fast and sharp manner then Bally Bet will serve you well.
Bally Bet doesn’t do a bad job of delivering decent customer service and support options. Its help section is tidily bundled together and accessed from a ‘FAQ’ button displayed prominently at the top of the page.
Admittedly once you’re in, there isn’t much there and it’s almost entirely focused on the nuts and bolts of opening an account and managing it. You’ll find guides on how to make deposits and withdrawals, info on how Bally Bet’s promos work, the usual wagering and house rules, and an area dedicated to responsible gambling.
It’s a gripe that applies to almost all sportsbooks admittedly, but simple information such as Bally Bet’s main banking options and withdrawal times is completely absent. So too is information on aspects such as the most popular bet types offered and how they work specifically at the Bally Bet sportsbook.
Getting in touch with Bally Bet is generally fast and painless though. You don’t need to be logged into the sportsbook to access its live help sessions. Hit the bright red ‘Support’ button at the bottom right of any page and up pops a chat session. You will be asked what your query is about and the automated response will offer a few help pages that might be of use. If not, a quick click puts you in a queue to reach an agent.
Bally Bet’s live chat is available 24/7 and the wait is usually miniscule though sometimes the agent will greet you then disappear for a ew minutes which isn’t ideal. Mind you, even testing at a random time in the early hours of the morning did quickly summon a friendly agent who answered our bleary eyed query promptly enough in a friendly fashion.
Signing up for a Bally Bet account is quick and easy. Download the app or head to BallyBet’s NY sportsbook web page at ballybet.com/ny. You can’t miss the ‘Register’ button as it will greet you at the top right of the page.
The first step is to create your profile by typing in a username, password and email address.
Step two asks for some personal details including full name, birthdate, cell phone number and the last four digits of your Social Security Number.
Another click and the next screen will ask for your address. Make sure this checks against that registered to your bank account as Bally Bet will confirm it with public and third-party databases for verification purposes.
The final stage will ask you to set some security questions and provide the answer to both. Tick the box to indicate you accept Bally Bet’s terms and conditions and that you’re over the age of 21 and you’re all done and ready to rumble.
The number of banking options available at Bally Bet is currently very limited. That surely will expand as BallyBet attempts to gain market share in New York. The only withdrawal options available are online banking via ACH or Play+ though you can also use debit cards to make deposits. For now, this is all they have:
Method | Fee | Deposit | Withdrawal | ||
Minimum | Process Time | Minimum | Process Time | ||
Free | $10 | Instant | $10 | 1-3 Days | |
Free | $10 | Instant | - | - | |
Free | $10 | Instant | - | - | |
Free | $10 | Instant | - | - | |
Free | $10 | Instant | - | - | |
Free | $10 | Instant | $10 | 1-3 Days |
How to make a deposit to a Bally Bet sportsbook account depends on whether you’re using the app or its desktop site.
To transfer funds into your BallyBet account on the app, hit the portrait icon located at the top right corner of the page, then select ‘Cashier’ > ’Deposit’. You’ll be presented with some commonly used amounts to pick from or simply type in your own. The minimum deposit at BallyBet is $10 and the maximum $2,000. Before you hit ‘Continue’, enter any valid BallyBet promo code you might have and it will be applied as soon as your deposit is confirmed.
If you’re making a deposit on the BallyBet desktop site, you’ll find a prominent ‘Deposit’ button located in both the top menu bar or the left-hand main menu. Hit that, choose your payment method, enter any requested details and an amount, then press ‘Continue’. Once the deposit is successful your account balance displayed in the upper right corner of any page will update.
Bally Bet’s withdrawal process is also slightly different on app and on desktop though the steps are largely the same.
When logged into the BallyBet app, select the portrait icon at the top right to access your account menu. From there, scroll down to ‘Cashier’ then ‘Withdraw’. Select the withdrawal method required, enter the amount and confirm your account password.
From the BallyBet desktop interface, choose the ‘My Account’ menu, select the ‘Withdraw’ button next to your chosen method. Type in the amount requested and enter your PIN number before pressing ‘Continue’.
Bally Bet handles the most popular wager types with ease. Moneylines, parlays, spreads and total line bets are all offered on the biggest sports and events. Numerous props are also available along with futures for the most popular leagues and tournaments plus a few niche ones.
Bally Bet has yet to offer same game parlays which will limit the options for multi-leg bet building. Live betting options are also narrow at Bally Bet. With no live streaming and an absence of in-play stats to inform your wagers, this isn’t the book for users who regularly enjoy the thrill of betting on the action as it happens.
That said, there are some highlight betting types to keep an eye on at Bally Bet…
Moneyline betting at Bally Bet
Moneylines are the bread and butter of all sportsbooks and for the smaller ones like Bally Bet they’re an essential to get right in order to compete with the bigger sites. You’ll find Bally Bet’s moneyline odds offer healthy value. In analysis, its odds are often a smidge better than an assortment of other books. Bally Bet won’t be the earliest to publish moneylines, nor are they price setters, but where they follow this is a sportsbook that sets competitive odds then tweaks them to attract line shoppers.
Parlays and teasers at Bally Bet
While Bally Bet doesn't have a dedicated parlay builder like most other books, it is easy to construct parlay bets using the bet slip functionality. This allows you to add legs quickly and compare the value between straights, parlays and teasers. Progressive parlays are also readily available. These are wagers where you can still win even if not all the picks are successful. You can use Bally Bet’s free bet welcome offer on a progressive parlay to give yourself a greater chance of a payout even if the full combo doesn’t land. The same is true of teasers with plenty of alternate lines advertised so you can tweak the spread or total to better match it to your gut feel on a game.
Prop bets at Bally Bet
While Bally Bet doesn’t have quite the dazzling array of prop betting options than the very best NY sportsbooks in this area - namely DraftKings and FanDuel - player and game event wagering opportunities aren’t too shabby. On the biggest NBA and NFL games, Bally Bet is a great option for those who enjoy prop bets. They also have a good selection running ahead of matches in many other sports though stick to pre-game props as in-play markets are more limited.
The top US sports and leagues featured at Bally Bet will have more than enough options for most. While Bally Bet doesn't quite have the market depth of other sportsbooks, there’s some intriguing ways in which it handles some of the sports that stand in the second division of the US popularity standings. Plus, there’s some niche offerings that you’ll hardly find anywhere else in New York.
Here's just a few of the sporting centerpieces you’ll find at Bally Bet:
Every NFL game features at Bally Bet and the odds are healthy. When the pre-season and full NFL fixture list gets underway, it’s worth checking on Bally Bet’s ‘Specials’ page for odds boosts on individual matches and promos like bet $200 on Sunday Night Football and get a $15 free bet. Bally Bet also covers the NCAA well.
Bally Bet has baseball promos hitting the site several times a week when the MLB stacks up a few big games. The best way to keep track of them and to jump on early is to follow its social feeds on Facebook and Twitter. These are most often odds boosts on the most popular bets plus a few quirkier ones like pitching duels between the two starters as well as bullpen picks at long odds for a bit of fun and potential huge paydays.
For the top NBA games, Bally Bet fill their sneakers with props. On any one matchup there’ll be 80-plus game and player props to choose from. Like baseball, Bally Bet land odds boosts throughout the week on basketball games. There are regular types such as upped pricing on first basket scorers along with boosted player performance odds such as a star player to go over the set line on combined points, rebounds and assists. Also, Bally Bet has set its sights on WNBA domination. Signing up as partners with individual WNBA franchises, the brand has stated its vision to bring women’s sport to the forefront of betting. The WNBA has its own highlighted betting menu on the Bally Bet book with good odds on assorted game lines.
Bally Bet has a ton of great soccer betting options. Perhaps with a nod to its acquisition of UK-based sports-tech companies, Bally Bet has one of the best assortments of European soccer leagues to wager on including the UEFA Champions League, English Premier League, Spanish La Liga, German Bundesliga and Italy’s Serie A. Bally Bet doesn’t scrimp on the MLS either with masses of primary and secondary betting markets. Bally’s 3-way lines, where you wager on a match outcome including the tie have excellent odds.
There’s a handful of ‘not normally founds’ at Bally Bet with niche and exotic markets that don’t feature at other NY sportsbooks. At Bally Bet you can wager on the Canadian Football League and TT Elite Series international table tennis plus Korean and Japanese baseball. Niche they may not be, but Bally Bet also offer decent markets on auto racing, boxing and MMA. Their tennis markets are extensive too with odds offered on tournaments and individual matches from all over the globe. This includes the ATP and WTA as well as lower-level contests in ITF contests and Challenger Series.
Those looking for a new NY sportsbook are in luck with the launch of Bally Bet. If you’ve already maxed out the welcome offers at the other New York sites, the sports betting platforms from Bally’s gives you another free hit profit opportunity.
Expectation management might be the key to making the most out of Bally Bet. This just isn’t the flashiest of books, or one that will enter the field to take on the big kahunas of FanDuel, DraftKings, Caesars and BetMGM.
However, ongoing promos are sharp and daily odd boosts plenty sufficient for speculative wagering. BallyBet’s odds across the board don’t quite match the consistent heights of those four sportsbook giants listed above but they really aren’t far off and can even be better for certain markets.
Bally Bet’s trophy-laden reward scheme will also make regular betting worthwhile. If you value free bets above the perks available at other loyalty programmes such as hotel discounts, experience freebies and casino bonuses, then Bally Bet’s is a great option.
If you’ve already enjoyed the slipstream experience at the near-twin skins of PointsBet and Resorts World Bet, then you’ll hit the ground running at the similar-looking Bally Bet sportsbook. Being realistic here too, Bally Bet are going to enter the NY sportsbook standings looking to consolidate its position among the current also-rans made up of Resorts World, Bet Rivers and WynnBET. While the latter has far superior platforms right now, Bally Bet has enough in the tank to take on the other two right from the get-go.
Clearly playing the long game, Bally Bet was clear that it would enter the NY sports betting market when it was ready. With the early flurry of mass marketing campaigns and crazy promos, a smaller book like Bally Bet was never going to compete, or even try to. That strategy may well pay off. It’s allowed Bally’s to take stock and analyze what everyone else did well and not so well. And now Bally Bet is up and running, and looking like a contender.
What New Yorkers will get as a result is a tightly configured sportsbook. Bally Bet unashamedly positions its product to concentrate on what it knows it can deliver on upfront before what will presumably be a massive relaunch in the near future.
Bally Bet chiefs have already described the ‘herculean’ effort that’s underway to bring its next-gen sportsbook v.3.0 to market. So, get in early, and see just what it is that you can make the most of at Bally Bet as it is. Then sit back and watch as the book develops at what could well be a lightning fast pace.
There is no Bally Bet property in the State of New York and no retail sportsbook. It means cash at the cage isn’t an option for banking either. The nearest Bally Bet physical location is at Atlantic City, NJ, a couple of hour’s drive due south.
Yes. Bally Bet is one of the licensed NY sportsbooks, regulated by the New York State Gambling Commission.
Bally Bet launched in New York State on July 7, 2022.
Yes. Bally Bet has an app for both iOS and Android.
Live betting is available on all of Bally Bet’s platforms. In-game moneylines, spreads and totals are on offer along with live props.
No. Bally Bet is about the only sportsbook that hasn’t listed PayPal as a valid banking method at launch. That will surely change.
Each week, Bally Bet customers can earn points to trade in for a free bet. Also look out for pop up promos that reward bettors with free bets, particularly around the biggest sporting events.
Bally Bet is owned by Bally's Corporation, a global casino-entertainment company with 14 properties in the US. Bally Bet has licenses for online sports betting in numerous US states.
Bally’s currently does not have a land-based casino in New York but the company has signaled its intent to acquire properties in the state. The nearest physical Bally’s casino to NY is the Atlantic City casino-hotel in New Jersey.