Bally Bet is back in the game. After a temporary hiatus in which the previous also ran in the New York sports betting stakes paused to write off its previous efforts, the gambling gurus at Bally’s Corps (plus their newfound friends) have finally unveiled what looks to be a big transformation.
Upfront and center stage, Bally Bet has revamped its original New York offer for new customers. Those opening an account for the first time are now rewarded with $200 in bonus bet tokens when they place an initial real money wager of $50.
The $200 will be made available in four bonus bets of $50 within 24 hours of the first wager being settled. Best of all, it’ll be handed out whether it wins or loses.
To claim a Bally Bet new customer bonus, you’ll need to register for a new account and meet all of the requirements to do so.
This includes being aged 21 or over, being physically located in New York State and providing some basic details including your full name, address and part of your Social Security Number.
Bally Bet will conduct some checks to confirm your identity and eligibility to open a new account. This will include that you haven’t been betting with them before.
There are some other rules to be aware of when claiming a Bally Bet new customer offer.
One of the easiest to overlook is that the first bet of $50 must be placed at minimum odds of -200. It must also be a wager that settles within 14 days. That will exclude some futures bets for example.
Your opening bet must also be a straight $50 meaning, say, you couldn’t place two wagers of $25 or five $10 ones to qualify.
Following that, the bonus bet tokens will expire seven days after they’re credited, cashing out the first wager will invalidate the offer, and should it settle as a push then your next qualifying stake will be the eligible one.
Bonus funds can also only be used on straight and single bets and therefore cannot be applied to cross-event parlays or single-game parlays.
NY Sportsbook | Promo Code | Welcome Offer |
FanDuel NY Promo Code | ||
BetMGM NY Promo Code | ||
Caesars NY Promo Code | ||
BetRivers NY Promo Code | No Code Required | TBC |
PointsBet NY Promo Code | No Code Required | TBC |
DraftKings NY Promo Code | No Code Required | 20% Deposit Match up to $1,000 |
WynnBet NY Promo Code | No Code Required | TBC |
Resorts World Bet NY Promo Code | No Code Required | TBC |
Bally Bet NY Promo Code | No Code Required | TBC |
The brand new Bally Bet welcome offer is positioned as a competitive one against the best New York sportsbook promos.
It compares well with those smaller betting sites that Bally Bet will consider its direct rivals just now. The likes of WynnBet, Resorts World Bet and PointsBet (soon to be Fanatics) have opted to concentrate on ongoing offers such as odds boosts, prize draws and loyalty schemes rather than generous welcome deals.
Bally Bet’s return of $250 in bonus bets isn’t as meaty a reward as the new account offers BetMGM or Caesars. Those will return a bonus up to the value of $1,000. However, Bally Bet does multiply your initial stake for its value received in bonus bets rather than just being equal to it.
FanDuel’s latest new signup offer - receive $200 in bonus bets in return for a nominal $5 first outlay - may still be a better option for the new casual better dipping their toe into sports wagering.
The FanDuel deal is largely identical to the latest from DraftKings who will also throw in an NBA League Pass that gives new customers access to live and on-demand streaming.
Bally Bet offers roll around each week with fresh selections based on the biggest events taking place.
Regular Bally Bet offers include Football Collapse Protection promos that will shield you from a crazy NFL loss you could never have predicted. Odds boosts tend to be themed around the week’s highlights such as enhanced pricing for Monday Night football and Thursday evening college matches.
Promotions typically vary by geographic region too, so if you’re logging in from New York expect to find tailored offers such as those applying to a state team or big local player props.
All of the promos currently available are easy to access from the app’s top menu meaning you can check back regularly to see what’s up for grabs. Bally Bet offers for existing users typically include a selection of odds boosts, reduced juice markets and exclusive parlay deals.
Bally Bet have two loyalty schemes for regulars and they’re a pair that the brand should probably be promoting more heavily. While they might not hit the heights of BetMGM, which is pretty much the pinnacle of reward programmes, they’re certainly worth checking out.
The first is Bally Bet’s Trophy scheme. This allows users to gain ‘trophies’ for completing challenges - effectively winning wagers. The higher the risk/odds, the more trophies are awarded which can be redeemed for bet credits.
The Bally Bet trophy promo means you can gain up to $500 in bonus funds in return for placing bets on a selection of 10 different sports. Straight bets and parlays earn trophies while winning multi-leg wagers and moneylines with long odds rack up a higher number. For every 10 successful wagers on qualifying markets, users gain $10 in credit.
If you’re betting on your favorite sport this is a handy bankroll builder to have, though those unlucky sorts who don’t win so often might feel a little short-changed for their investment.
If you do bet on sports regularly, perhaps the best strategy to make the most of this is to regularly back heavy favorites as there are no minimum odds to earn a trophy. You won’t return big profits on those wagers but the bonus bets gained will make up for that.
The second is the Bally’s Rewards programme. Although this mainly applies to its casinos - both online and land-based - playing on the app regularly means earning points. Points can be exchanged for perks such as game credit, plus dining and merchandise at Bally’s properties.
✍️ Sign-Up Offer: | Bet $50 Get $200 In Bonus Bets |
💸 Bally Bet NY Promo Code: | No code needed |
💳 Minimum Deposit: | $10 ($50 to claim promo) |
🤓 Expert Review & Rating: | 4.2 / 5 |
🔥 Highlights: | ✅ Easy to use app ✅ Good range of sports ✅ Bonus bets via reward scheme |
🥇 Recommended for: | Mobile users, casual bettors, new bettors |
Bally Bet got off to a sluggish start in the bustling Empire State sports field. With a below-par offering that failed to engage with the betting public, the entertainment giant launched their overhauled apps towards the end of 2023.
Entering into a long-term agreement with Kambi, one of the world’s largest sports betting services providers, and White Hat Gaming, who now deliver account management services, the new Bally Bet is a different beast from the sportsbook originally launched in New York in July 2022.
It’s now one fit to be a viable competitor to the best sportsbooks in the State of New York, the largest sports betting market in the US.
Now that Bally Bet is formally back in the big city (and the even bigger state), the platform will have a job on its hands to win back previous customers while attracting new ones.
The good news for Bally’s is that its hard work and perseverance in designing and launching Bally Bet v. 2.0 has made a heck of a difference. The integration of Kambi and White Hat technology has instantly transformed a betting app that even its own execs had described as “not fit for purpose”.
The former principles of a stripped-back presence that allows for ease of access still apply but there’s a lot more going on now to make Bally Bet a solid addition to any bettor's portfolio of platforms.
Of course, that means Bally Bet doesn’t offer the in-depth experience of some of its rivals but the majority of North American sports betting users will be hard-pressed not to find a sport, an event, a market or a line that isn’t available for the major leagues.
The main takeaway right now is to ignore all previous reviews because they applied to a very different Bally Bet experience. The new version doesn’t present errors or bugs and some notable key features are bang on the money in how betting industry trends are heading at the moment.
🏢 Parent Company | Bally's Corporation |
📅 Founded | 2004 |
👨💼 CEO | Lee Fenton |
👥 Employees | 5,500 |
📈 2021 Revenue | $2.5 billion |
US States Active In | Arizona, Colorado, Iowa, Indiana, New York, Virginia |
Part of Bally's Corporation, the gaming, casino and entertainment company headquartered in Rhode Island, Bally Bet developed from the rebranded Fox regional broadcasting networks that became Bally Sports.
To this day, the Bally's name fronts regional sports channels responsible for broadcasting games for over half of the teams in the NHL, MLB and NBA. The future form of the network - actually owned by Diamond Sports Group, a joint venture between Sinclair Broadcasting and Allen Media - has been subject to rumor for some time now with many observers expecting the structure to change in 2024.
Back to Bally’s as an entertainment company though. The organization was built on a background that can be traced back to the 1930s. This was first as a manufacturer of pinball machines, then land-based casinos.
Bally’s entered the online gaming and gambling world in 2021. Bally’s undertook two key strategic acquisitions in that year. First, it took over iGaming, a UK-based sports betting and software business, and then Gamesys Group, another London gaming-tech company. A succession of casino buyouts followed that led to the Bally’s land-based and iGaming empire of today.
The ownership of Bally’s has changed occasionally since its inception, but since 2016 the main shareholder has been Standard General. The hedge fund made its move to buy Bally’s outright at the beginning of 2022.
Bally Bet was launched in 2021 with the acquisition of Bet.Works. It was the refreshed Bet.Works platforms that ultimately proved to be unpopular and led to the current partnerships with Kambi and Top Hat.
Bally Bet is now live in the legal sports betting spheres of six US states - Colorado, Indiana, Iowa, Ohio, Virginia and of course New York. It has market access rights in four more but has remained unclear about future planned launches.
2023 saw the relaunch of a revised an updated version of Bally Bet’s sportsbook, moving to an app only platform.
The Bally Bet hierarchy was fairly clear from the outset that their initial products would be nothing like what it envisaged would come down the track.
Perhaps that perceived lack of confidence in its own product played a part in the reluctance of new customers to sign up for Bally Bet in its initial guise.
Bally Bet barely threatened to achieve a market share of a quarter of one per cent in New York before its platforms were plunged into darkness for the fully refreshed version to be developed in the summer of 2023.
There’s no longer a desktop or mobile web platform for Bally Bet so access is only via the iOS or Android app. Both are largely identical so here’s what you’ll find once you’ve downloaded one.
As with their previous incarnations, the Bally Bet iOS and Android apps are simple to use. The lack of clutter will even seem a pleasant change from some of the other NY mobile betting platforms for many users, especially first-timers. The apps maintain full account servicing and functionality, losing little in their new handheld-only guise.
Loading and scrolling are among the quickest and most responsive of any NY sportsbook on a mobile device. The top and left-hand main menus sweep you right to where you need to be in an instant.
The most striking change is the color scheme. The old Bally Bet apps were somewhat sparse red-and-black affairs The new version has an appealing purple/dark blue accent scheme which enhances the appearance considerably.
The change to a white overall background makes everything much clearer and the font style and size are much easier to read. Overall, they look a whole lot classier and easier on the eye while enhancing navigation options compared to what went before.
The Bally Bet apps remain lightweight and so fast and responsive. Selecting bets and adding them to the improved bet slip is simple as is customizing your picks once they’re loaded.
The book has evidently taken the best bits from Kambi’s ticket offerings elsewhere in the world and imported them to the US. For example, it’s straightforward to turn multiple single selections into parlays, round robins and teasers.
A common complaint on Bally Bet’s previous apps was the irksome method of confirming a user’s location. That process has been entirely streamlined in the latest version with smooth GeoComply software that you’ll not notice has been working in the background - unless you’re trying to bet in a state in which Bally’s doesn’t operate.
You don’t get any live streaming at BallyBet, which might be an issue for some, but you also don’t get blasted with an abundance of promo ads that you might never be interested in. The selection of markets will seem sparse to seasoned bettors yet neat and crisp for most.
It’s true to say that the best bit about Bally Bet in the first place was its streamlined, responsive user experience and that remains. Bally Bet has stuck firmly to its principles of providing a simple, to-the-point sports betting app, designed first and foremost for wagering on the go.
When Bally’s unveiled its new apps, it was quick to point out the “simplified user experience” that customers will notice through integration of White Hat Gaming’s Player Account Management (PAM) platform.
PAM’s highlight is its Traveling Wallet functionality. This allows users to access their account balances, wagers, bonuses and loyalty rewards across multiple states.
The intent is clearly to rival other big sportsbook brands that offer similar features for those who move around the US. While Bally Bet is still only live in a handful of states, the functionality may be one for the future for many bettors.
Ultimately, if all you really need is to place bets easily at competitive odds in a neat app and a fine, crisp overall experience, then Bally Bet will serve you well.
Bally Bet doesn’t do a bad job of delivering solid and reactive customer service and support options. Its help section is tidily bundled together and accessed from a prominent button displayed at the top of the page.
There’s more content here than there used to be though it is largely focused on the nuts and bolts of opening an account, then managing it, plus how to make bets. Bally Bet has improved its Help Center in this latest refresh too with state-specific answers to frequently asked questions.
You’ll also find clear guides on banking processes, no-nonsense info on how Bally Bet’s promos work, and standard wagering and house rules plus how they translate to certain sports and bet types. There’s also a comprehensive section dedicated to responsible gambling.
Getting in touch with Bally Bet is generally fast and pain-free. You don’t need to be logged into the sportsbook to access its live help sessions either.
Hit the ‘Connect with us’ button on any page and you’ll be presented with the options available.
Bally Bet’s live chat is available 24/7. The wait is usually small though sometimes the agent will greet you then disappear for a few minutes which isn’t ideal. You can also contact Bally Bet’s support team by email or SMS. Stated response times are “right away” for the SMS option or “within 24 hours” if you choose to email.
Signing up for a Bally Bet account is quick and easy. Download the app at the Apple Store or from Google Play. Alternatively, you can head to BallyBet’s NY sportsbook landing page for download options.
Once the app is fully installed on your chosen device, you can’t miss the “Register” button as it will greet you at the top right of the page.
The first step is to create your profile by typing in a username, password and email address.
Step two asks for some personal details including full name, birthdate, cell phone number and the last four digits of your Social Security Number. As part of Bally Bet’s verification process, you’ll also be asked to upload a copy of your driver’s license or non-driver state photo ID.
Another click and the next screen will ask for your address. Make sure this checks against that registered to your bank account as Bally Bet will confirm it with public and third-party databases for verification purposes.
The final stage will ask you to choose some security questions and provide the answers to them. Tick the box to indicate you accept Bally Bet’s terms and conditions and that you’re over the age of 21 and you’re all done and ready to rumble.
The number of banking options available at Bally Bet is still as limited. Deposits can be made by ACH/eCheck or Visa and Mastercard.
The withdrawal options available are ACH/eCheck, bank transfer or Visa and Mastercard.
Minimum deposit/withdrawal limits and processing times at Bally Bet are as follows:
Method | Fee | Deposit | Withdrawal | ||
Minimum | Process Time | Minimum | Process Time | ||
| Free | $10 | Instant | $10 | 1-3 Days |
| Free | $10 | Instant | - | - |
| Free | $10 | Instant | - | - |
| Free | $10 | Instant | - | - |
| Free | $10 | Instant | - | - |
| Free | $10 | Instant | $10 | 1-3 Days |
To deposit funds into your Bally Bet account, log in on the app.
Choose the “My Account” option located at the top right corner of the page.
Then select “Deposit Funds” and select your deposit method.
You’ll be presented with some commonly used amounts to pick from or simply type in your own.
The minimum deposit at BallyBet is $10. The maximum is $5,000 for eCheck and $10,000 for Visa and Mastercard.
Before you hit ‘Continue’, enter any valid BallyBet promo code that you might have and it will be applied as soon as your deposit is confirmed.
To withdraw funds when logged into the BallyBet app, select the “My Account” option.
Scroll down to“Withdraw”, select the withdrawal method required, enter the amount and confirm your account password.
The minimum withdrawal at BallyBet is $10. The maximum is $25,000 for all withdrawal methods.
Bally Bet handles the most popular wager types with ease and its new version is far superior to the previous one for available bet type options.
Moneylines, parlays, spreads and over/under bets are all offered on the biggest sports and events. Numerous prop markets are also available, along with futures for the most popular leagues and tournaments plus a few niche ones thrown in for good measure.
One big development immediately noticeable in the new Bally Bet is the presence of same-game parlays. Bally’s didn’t offer the hugely popular multi-legged option when it first landed in New York.
Live betting markets are also vastly improved. There’s still little in the way of live streaming but with changes to Bally’s broadcast presence in the US afoot, that surely remains a huge area it can exploit.
In-play betting is also more prominent and Bally Bet’s apps now feature more accessible stats to inform its live markets.
As well as those instantly enhanced options, there are some other highlight betting types to keep an eye on at Bally Bet.
Moneylines are the bread and butter of all sportsbooks. For the smaller ones like Bally Bet, they’re an absolute essential to get right. And that’s just to keep pace with the biggest sports betting sites.
You’ll find Bally Bet’s moneyline odds offer healthy value. Notably, its Kambi-powered odds are now often a smidge better than an array of other books.
Bally Bet still won’t be the earliest to publish moneylines, nor are they price setters, but where they follow the lead of others, this is a sportsbook that sets competitive odds and then tweaks them to attract line shoppers.
Another great leap forward is that while Bally Bet doesn't technically have a fully functioning parlay builder like most other books, it is easy to construct parlay bets using its new bet slip functionality.
This allows you to add legs quickly and compare the value between straights, parlays and teasers.
Progressive parlays are also readily available. These are wagers where you can still win even if not all the picks are successful.
The same is true of teasers with plenty of alternate lines advertised so you can tweak the spread or total to better match it to your gut feel on a game.
While Bally Bet still doesn’t quite have quite the dazzling array of prop betting options that the very best NY sportsbooks in this area - namely DraftKings and FanDuel - player and game event wagering opportunities aren’t too shabby.
For the biggest NFL, MLB and NBA games, Bally Bet is a great option for those who enjoy prop bets. They also have a good selection running ahead of matches in many other sports. though stick to pre-game props as in-play markets are more limited for less popular events.
The top US sports and leagues featured at Bally Bet will have more than enough options for most.
While Bally Bet doesn't quite have the market depth of other sportsbooks, there are some intriguing ways in which it handles some of the sports that stand in the second division of the US popularity standings. Plus, some nice niche offerings feature that you’ll hardly find anywhere else in New York.
Here are just a few of the sporting centerpieces you’ll find at Bally Bet:
Every NFL game in the schedule features at Bally Bet and the odds are healthy. College football betting gets a good look in too.
When the pre-season and full NFL fixture list gets underway, it’s worth checking on Bally Bet’s ‘Specials’ page alongside the top NFL sportsbooks for odds boosts on individual matches and regular promos for Sunday and Monday Night Football.
When the MLB stacks up a few big games in a row, Bally Bet has baseball promos hitting the site several times a week to rival the best MLB betting apps in NY. The best way to keep track of them and to jump on early is to follow their social feeds on Facebook and Twitter.
Bally Bet baseball betting offers are mostly odds boosts on the most popular markets plus a few quirkier ones. They could be pitching duels between the two starters or bullpen picks at long odds for a bit of fun and potentially big payouts.
For the top NBA games, Bally Bet fills their sneakers with props. On any one matchup, there’ll be dozens of top-of-the-bill game and player props to choose from.
Similar to baseball, Bally Bet lands odds boosts throughout the week like you’ll find at NY’s best NBA sportsbooks. There are regular types such as upped pricing on first-basket scorers. You’ll also find boosted player performance odds such as a star player to go over the line set by Bally Bet’s oddsmakers on combined points, rebounds and assists.
Also, Bally Bet has set its sights on WNBA domination. Signed up as long-term partners with individual WNBA franchises, the brand has stated its vision to bring women’s sports to the forefront of betting. The WNBA has its own highlighted betting menu on the Bally Bet book with good odds on assorted game lines.
Bally Bet has a ton of great soccer betting options. Perhaps with a nod to its acquisition of UK-based sports-tech companies, Bally Bet has one of the best assortments of European soccer leagues to wager on.
That includes the UEFA Champions League, English Premier League, Spanish La Liga, German Bundesliga and Italy’s Serie A, which make it a great soccer betting app for fans interested in the global game.
Bally Bet doesn’t scrimp on the MLS either with masses of primary and secondary betting markets. Bally’s 3-way lines, where you wager on a match outcome including the tie have excellent odds too.
There are a handful of ‘not normally founds’ at Bally Bet with some niche and exotic markets that don’t typically feature at other NY sportsbooks.
For example, at Bally Bet you can wager on the Canadian Football League, TT Elite Series international table tennis, or Korean and Japanese baseball. Strangely perhaps though, golf still doesn’t enjoy a particularly big profile.
Elsewhere, niche they may not be, but Bally have solid markets in auto racing, boxing and MMA. Their tennis markets are extensive too, with odds offered on tournaments and individual matches from all over the globe. This includes the ATP and WTA as well as lower-level contests including the ITF and Challenger series.
Those looking for a new NY sportsbook are in luck with the relaunched Bally Bet. Bally’s certainly knew what they were doing (at last) when they teamed up with Kambi and Top Hat. The strategic move has delivered a sportsbook that is now better than some - many perhaps if there’s a particular feature that will really appeal to you as a bettor.
Bally Bet is sure to be a great addition if you’ve already maxed out the welcome offers at the other New York sites. The new Bally sports betting apps give you another bonus hit profit opportunity from the get-go.
Expectation management might still be the key to making the most out of Bally Bet. This still isn’t quite the flashiest of books. It might not enter the field yet to take on the big kahunas of FanDuel, DraftKings, Caesars and BetMGM either but the brand has shown it doesn’t shirk in the “more to come” stakes.
Ongoing promos are sharp and daily odd boosts are plenty sufficient for speculative wagering. BallyBet’s odds across the board don’t quite match the consistent heights of those four sportsbook giants listed above but they really aren’t far off and can even be better for certain markets.
Bally Bet’s trophy-laden points-filled reward schemes will also make regular betting worthwhile.
Clearly still playing the long game, what New Yorkers will get from Bally Bet is a much more tightly configured sportsbook.
Bally Bet unashamedly positions its product to concentrate on what it knows it can deliver, and for the majority of bettors, that’s pretty swell.
There is no Bally’s property in the State of New York and nBally Bet has no retail sportsbook. It means cash at the cage isn’t an option for banking for one thing.
The nearest physical Bally Bet location to Manhattan is at Atlantic City, NJ, a couple of hour’s drive due south.
However, Bally’s have been talking up their prospects of developing a brick-and-mortar casino near the Bronx for some time so progress towards new licenses later in 2024 could open the doors for them yet.
Yes. Bally Bet is one of the licensed NY sportsbooks, regulated by the New York State Gambling Commission.
Bally Bet launched in New York State on July 7, 2022.
Yes. Bally Bet has an app for both iOS and Android.
Live betting is available on all of Bally Bet’s platforms. In-game moneylines, spreads and totals are on offer along with live props.
No. Bally Bet is about the only sportsbook that hasn’t listed PayPal as a valid banking method at launch. That will surely change.
Each week, Bally Bet customers can earn points to trade in for a free bet. Also look out for pop up promos that reward bettors with free bets, particularly around the biggest sporting events.
Bally Bet is owned by Bally's Corporation, a global casino-entertainment company with 14 properties in the US. Bally Bet has licenses for online sports betting in numerous US states.
Bally’s currently does not have a land-based casino in New York but the company has signaled its intent to acquire properties in the state. The nearest physical Bally’s casino to NY is the Atlantic City casino-hotel in New Jersey.
