Following intense speculation, Fanatics Sportsbook is at last set to launch in the Empire State this fall. Having acquired the US operations of PointsBet, the New York-headquartered sports brand is expected to make waves in the state’s booming gambling and iGaming sector. Here’s what you need to know about how their promos work in other states, how their app compares and what you can expect when they arrive in New York.
Elsewhere in the US, Fanatics has welcomed new customers with a generous $200 in free bets for a lowly initial wager of just $10. Assuming the same offer will apply in New York, that’s a healthy bonus for a relatively low-risk opening outlay.
No promo code is likely to be required and in other states, Fanatics has credited customer accounts within 72 hours. Further terms are likely to apply but we’ll know all about them once Fanatics NY goes live.
As with sign-up schemes at the biggest betting sites, you’ll only get to keep any winnings from using the bonus funds.
It might not be the biggest sportsbook promo in New York - FanDuel’s “No Sweat First Bet” still stands at up to $1000 for example - but it should be easy to access from just placing a small initial bet to try out the newest app in town.
Fanatics will probably apply a 1x wagering requirement for its welcome offer. This means you’ll have to use the bonus funds to place at least one bet before you can withdraw any winnings.
That is competitive with all NY sportsbooks and is a lot less onerous than, say, the wagering requirement at DraftKings.
It’s already abundantly clear that Fanatics' eagerly anticipated “FanCash” programme is going to be a banger and instantly rival the best betting loyalty offers for New York sports fans.
For every bet placed, users will receive bonus funds to either use for wagering or to get money off other purchases. For single bets, that’ll equate to 1%; for parlays 3% and 5% for same game parlays.
It’s a super straightforward system to use and operates much like any other cashback scheme which is unique among sportsbooks.
Say you place two $50 same-game parlays over the course of a weekend, you instantly know that you’ll receive $5 in rewards without having to jump through any hoops to be eligible.
Note that if a leg of a parlay is canceled, the qualifying wager will be classed as a single but win or lose, all bets count. Bets cashed out early become ineligible however. There’ll be no restrictions on what you can use FanCash for either so you can load up on some of the hundreds of items available in the online store.
FanCash can be exchanged for a range of rewards, including discounts on merchandise at fanatics.com and discounts on merchandise from partners including official NFL, MLB, NHL and NBA stores. It can also be used towards bonus bets within the sportsbook.
✍️ Sign-Up Offer:
💸 Fanatics NY Promo Code:
💳 Minimum Deposit:
🤓 Expert Review & Rating:
✅ Trusted brand
✅ Exclusive promos & FanCash scheme
✅ Easy to use & navigate
✅ Range of betting options
🥇 Recommended for:
Existing PointsBet customers
With an extensive customer base from all over the world, Fanatics is one of the biggest stockists of sports gear and merchandise on the planet. But does its sportsbook live up to the hype and will the brand instantly rival the best betting sites operating in New York?
Already operating in Maryland, Massachusetts, Ohio and Tennessee, Fanatics has extensively tested its sportsbook platforms and should be open for business in New York as soon as the NYS Gaming Commission approves its license application.
In the hotbed that is New York’s crowded sportsbook scene, Fanatics will have to quickly hook new users. From early testing and a browse of what other bettors make of the Fanatics apps, it looks like it will deliver.
With beta testing now fully completed in the states in which Fanatics first went live that should also be good news for New Yorkers. The departing PointsBet platforms never quite delivered as well as the best, but Fanatics will be a different beast entirely.
It should be pointed out though, that the acquisition of PointsBet in its entirety has given Fanatics access to the Banach trading technology used by the Australian firm which should give the newcomer an edge when it comes to offering on-point and up-to-date odds.
Theming, coloring, fonts and menus all make for an easy-to-use betting experience from the off. For those familiar with PointsBet’s simple features, making the switch will be a breeze.
🏢 Parent Company
📈 2022 Revenue
US States Active In
Ohio, Tennessee, Maryland, Massachusetts
The origins of Fanatics Inc. date back to 1995 when a young Michael Rubin began a ski tuning business in the basement of the family home in Lafayette Hill, Pennsylvania. After dropping out of college, Rubin founded an apparel and logistics business, GSI Commerce, before selling it to eBay for $2.4 billion in 2011.
Picking up the Fanatics sports gear brand that was to be disposed of as part of the deal, Rubin led his company through various guises and is still involved in the business to this day. Fanatics has experienced rapid growth in recent years as it expanded from sports clothing into collectables, merchandise, trading cards and NFTs.
Today, Fanatics holds a unique and enviable position in holding licensing deals with many of America’s major sports leagues, teams and stars.
Rubin retains a minority stake in Fanatics and remains in place overseeing day-to-day activity as the company’s CEO. Though originally operating in a different vertical, Fanatics has moved quickly to establish itself as a sports betting brand once wave after wave of US states began to legalize online gambling following the Supreme Court ruling in 2018.
The company now employs 18,000 people globally and since the recent acquisition of PointsBet’s US assets, it has gained access to sports betting markets in more than a dozen states. Fanatics now has a database of almost 100,000 customers and its revenue forecast for 2023 stands at $8 billion.
Rubin is also the co-owner of the NBA’s Philadelphia 76ers and NHL’s New Jersey Devils. Rubin has already hired ex-FanDuel CEO Matt King to oversee the latest launch of Fanatics betting products along with Action Network’s former top dog Ari Borod.
It wouldn’t even be a surprise to see Jay-Z involved in Fanatic’s New York debut with the rapper having displayed an interest in the space and already having links to Rubin.
We can see Fanatics competing in the same space as Caesars and BetMGM to begin with. The Fanatics apps for iOS and Android are also supremely intuitive. There are some neat features to aid swift navigation too. It seems unlikely that Fanatics will launch a desktop site to begin with in New York.
The “Discover” menu takes you directly to localized betting markets based on where you’re based. That should be neat for New York sports fans keen to get in on the action for the Jets, Mets, Nets, Yankees, Knicks (and so on) followers who might not have much interest in teams from elsewhere in the country.
Fanatics also promises to deliver an enhanced search function that should be ahead of its rivals in New York. This will include autocomplete, recent searches, synonyms and aliases and in-depth links to leagues, events and markets.
One of the other main menus on the Fanatics app is the “Schedule” tab with the biggest US sports listed and upcoming main events easy to access with a simple tap.
The Fanatics bet slip is easy to load and clearly displays your potential returns while also showing what FanCash you’ll receive from placing the wager.
The Fanatics sportsbook is not yet live in New York so we can’t say definitively how the app will perform. However, we’d expect the app in New York to be the same or very similar to what’s already available in other states, where users have been able to provide some early feedback.
App Store Rating: 4.8
Reviews of the Fanatics iOS app are generally positive, with users enjoying the betting options and usability. There have been some issues reported with functionality and issues registering or depositing, however we’d expect these to be ironed out by the time the app launches in New York.
Google Play Store Rating: 4.3
Similar to Apple users, Google users of the Fanatics Sportsbook app deliver mixed but overall positive reviews. Users enjoy the speed and usability of the app, but some have encountered technical issues that have been difficult to resolve. Like the iOS app, we’d expect these kinks to have been addressed with an update by the time Fanatics rolls out in New York.
When you’re signing up for a new sportsbook, it’s important to know that help and customer support options for any queries are readily available. We’d expect Fanatics to throw plenty of resources at this for the huge New York market.
As seen elsewhere in the nation, the Fanatics NY platforms will likely feature a help menu that’s easy to access directly from every page. 24/7 live chat will be available though you’ll first be passed through a virtual assistant before reaching a human being should the system-generated responses not be able to resolve your query. Telephone support is also likely to be offered.
To register a new account at Fanatics, either follow the link on their website to download the app for iOS or Android or search for it in the Apple App Store or on Google Play.
If you already have a Fanatics shopping account, you might receive an email from them to tell you the sportsbook has launched and offer the option to upgrade to include making bets.
As with all legal sportsbooks, new accounts also expect to be asked to enter your personal details and complete the Know Your Customer (KYC) process to verify your identity. This will include entering the last four digits of your Social Security Number.
We’d expect the Fanatics sportsbook to offer debit and credit card payment methods as well as Apple Pay, Google Pay, bank transfer and PayPal. The minimum deposit amount at Fanatics is $5 with a maximum of $5000.
Similar limits will apply to withdrawals. A feature that sets the Fanatics sportsbook apart from its rivals is the ability to track the status of a withdrawal.
Most will take just 24 hours but it will be nice to be able to see just when funds will be credited to you.
The main page for each upcoming event will display these as standard with a further menu accessible to view other bet types such as alternate spreads and totals plus props bets.
Parlays and same game parlays will also be available which you can build by adding multiple lines to the bet slip. Early cashout options will also be offered on many markets, particularly live betting markets.
In states where Fanatics is already in operation, its live betting features have received high praise from customers so expect this to be a particular highlight in New York.
Another feature that Fanatics has offered elsewhere in the US which regular bettors who place their wagers by mobile, on the fly, may find useful is a ‘Quick Bet’ option.
This enables customers to choose three stake values and have them readily available to place with just one click. For example, you could choose to have default amounts of $20, $50 and $100 pre-loaded ready to wager with just a quick tap.
With Fanatics already having long-established relationships with all of the major sports leagues in North America, it’s abundantly clear that NFL betting and MLB betting, as well as NBA betting and NHL betting will feature prominently on its sportsbook.
Whether Fanatics NY will have more niche sports available remains to be seen but it may be that the brand’s strategy will be to concentrate on volume, just as it does with its e-commerce arm, rather than being a ‘sportsbook for all sports’.
The launch of Fanatics in New York is a pretty exciting one for New York sports fans. We can expect something rather differentiated from the sportsbooks that are already operating in the state.
The company has already been clear that its strategy is to be an integrated sports one-stop-shop ecosystem. It intends to be the digital provider of choice for sports enthusiasts and not just regular bettors.
Fanatics has also been clear that it has taken the principles applied by the likes of Apple to deliver a simple-to-use yet powerful solution but also Spotify to offer a personalized experience.
It could and should shake up the New York betting scene and that can only be a good thing when the market is already so dominated by just two major betting providers in FanDuel and DraftKings.
Fanatics' target date for launch in New York will be the start of the NFL regular season. However, approval from the state’s Gaming Commission is expected later in September.
Fanatics sportsbook is backed by one of the world’s biggest sports companies so bettors can be assured of the company’s viability. Once licensed, Fanatics will also be subject to New York State regulatory requirements.
You have to be at least 21 years of age to legally bet in New York no matter which sportsbook you use.
Fanatics will certainly have mobile apps for iOS and Android when it launches in New York.
Fanatics will offer live betting markets and it is expected this will be a prominent feature.
Fanatics withdrawals may take three to five business days but it is anticipated that most will be completed within 24 hours.