The NFL continues to set new financial records, with every one of its 32 franchises now valued at over $5 billion according to Forbes. The league’s combination of massive media rights deals, state-of-the-art stadiums, and global merchandising power has made it the richest sports league in the world.
The average NFL team value now exceeds $7 billion, reflecting year-over-year growth that outpaces most other major sports.
This article provides a complete breakdown of each franchise’s value, along with detailed profiles of the top 10 teams and the business forces driving their success.
An important factor fueling valuations is the rapid growth of legal sports betting across the United States. With more states opening regulated markets, NFL teams have signed lucrative sponsorship and data-sharing agreements with betting operators such as DraftKings, FanDuel, and Caesars. This has created a new multi-billion dollar revenue stream for the league and its franchises, further increasing overall team values.
Team | Valuation | Owner |
$13 billion | Jerry Jones | |
$10.5 billion | Stan Kroenke | |
$10.1 billion | Mara and Tisch families | |
$9 billion | Robert Kraft | |
$8.6 billion | Denise DeBartolo York & John York | |
$8.3 billion | Jeffrey Lurie | |
$8.2 billion | McCaskey family | |
$8.1 billion | Woody and Christopher Johnson | |
$7.7 billion | Mark Davis | |
$7.6 billion | Josh Harris group | |
11. Houston Texans | $7.4 billion | Janice McNair family |
12. Denver Broncos | $7.4 billion | Walton-Penner Family Ownership Group |
13. Miami Dolphins | $7.2 billion | Stephen Ross |
14. Seattle Seahawks | $7 billion | Jody Allen (Paul G. Allen Trust) |
$6.8 billion | Publicly owned (Green Bay Packers, Inc.) | |
16. Atlanta Falcons | $6.8 billion | Arthur Blank |
$6.65 billion | Rooney family | |
$6.65 billion | Zygi Wilf and Wilf family | |
19. Baltimore Ravens | $6.5 billion | Steve Bisciotti |
$6.5 billion | Dean Spanos | |
21. Cleveland Browns | $6.3 billion | Jimmy and Dee Haslam |
$6.3 billion | Hunt family | |
$6.25 billion | Glazer family | |
$6 billion | David Tepper | |
$6 billion | Michael Bidwill family | |
26. Detroit Lions | $5.95 billion | Sheila Ford Hamp |
$5.9 billion | Gayle Benson | |
$5.9 billion | Shahid Khan | |
29. Tennessee Titans | $5.8 billion | Amy Adams Strunk |
$5.8 billion | Jim Irsay | |
31. Buffalo Bills | $5.8 billion | Terry and Kim Pegula |
$5.25 billion | Mike Brown family |
💲 Value: $13 billion
🧑💼 Owner: Jerry Jones
🏆 Super Bowls: 5 (1972, 1978, 1993, 1994, 1996)
Known as “America’s Team,” the Dallas Cowboys are one of the most recognisable and valuable franchises in global sports. Founded in 1960, they built a legacy through consistent playoff appearances and five Super Bowl titles, becoming a central force in NFL history.
Today, they remain the NFL’s most valuable team, generating over $1 billion in annual revenue, more than any other franchise. Their commercial power is driven by major sponsorships with Pepsi, Ford, Nike, and AT&T, which contribute hundreds of millions each year, and by AT&T Stadium, a global events hub that produces over $400 million annually through NFL games, concerts, and international events.
The Cowboys’ success has been defined by iconic talent.
Roger Staubach led the team’s rise in the 1970s.
The 1990s were dominated by the Triplets: Troy Aikman, Emmitt Smith, and Michael Irvin, who delivered three Super Bowl wins.
Defensive stars like Bob Lilly, Randy White, and DeMarcus Ware shaped the feared “Doomsday Defense.”
Today, players such as Dak Prescott and CeeDee Lamb maintain the team’s competitive profile.
With an iconic star logo, high national visibility, and globally recognised cheerleaders, the Cowboys remain one of the most influential brands in American sports. Their games consistently deliver top TV ratings, keeping them at the centre of NFL conversation year after year.
💲 Value: $10.5 billion
🧑💼 Owner: Stan Kroenke
🏆 Super Bowls: 2 (2000, 2022)
The Los Angeles Rams are one of the NFL’s most commercially powerful franchises. Their valuation is driven heavily by SoFi Stadium, the $5 billion venue that generates around $600 million annually through NFL games, concerts, and global events.
Sponsorship deals with American Airlines, Bud Light, and Disney further strengthen their revenue streams, while the team’s 2016 return to Los Angeles tapped into one of the richest media markets in the world - unlocking major broadcasting opportunities and celebrity partnerships.
Known for bold branding and sustained success across multiple eras, the Rams have re-established themselves as a modern NFL powerhouse both on and off the field.
The Rams’ history is filled with standout stars who helped define various eras of the franchise.
Eric Dickerson, one of the greatest running backs in NFL history, set records during his dominant 1980s run.
Kurt Warner, Marshall Faulk, and the “Greatest Show on Turf” revolutionised offensive football and brought the team a Super Bowl title in 2000.
Defensive greats such as Merlin Olsen, Deacon Jones, and Aaron Donald, one of the most dominant defensive players of the modern era, shaped the franchise’s identity across decades.
In recent years, players like Matthew Stafford and Cooper Kupp have led the team to renewed championship success.
The Rams have become deeply embedded in Los Angeles culture, blending Hollywood flair with on-field performance. Their modern uniforms, celebrity fanbase, and location in a global entertainment hub give them a distinctive brand identity.
With SoFi Stadium hosting major events like the Super Bowl, World Cup matches, and the upcoming Olympics, the Rams continue to grow as both a sports and entertainment powerhouse.
💲 Value: $10.1 billion
🧑💼 Owner: Mara and Tisch families
🏆 Super Bowls: 4 (1987, 1991, 2008, 2012)
The New York Giants are one of the NFL’s oldest and most tradition-rich franchises, with their value strongly tied to the strength of the New York media market.
Revenues regularly exceed $600 million annually, supported by their share of MetLife Stadium, which they co-own and operate with the Jets, ensuring consistent stadium income.
Corporate partnerships with Bud Light, Quest, and Verizon reinforce their commercial presence, while the franchise’s four Super Bowl titles have cemented their modern reputation. Season-ticket demand remains exceptionally high, reflecting the franchise’s deep-rooted fan loyalty.
The Giants’ identity has been shaped by generations of iconic talent.
Lawrence Taylor, one of the greatest defensive players in NFL history, redefined the linebacker position.
Michael Strahan, a dominant pass rusher, anchored the team’s defense and contributed to its Super Bowl success.
Eli Manning, known for his postseason heroics, delivered two championships with memorable performances against the Patriots.
Other standouts, including Phil Simms and Tiki Barber, helped build the team’s long-term competitiveness.
With nearly a century of history and a presence in the nation’s largest market, the Giants hold a unique place in American sports. Their blue-and-white branding, loyal fanbase, and legacy of dramatic postseason moments make them one of the NFL’s most recognisable franchises.
Giants games consistently draw strong national viewership, and their balance of tradition and market strength keeps them firmly among the league’s financial elite.
💲 Value: $9 billion
🧑💼 Owner: Robert Kraft
🏆 Super Bowls: 6 (2002, 2004, 2005, 2015, 2017, 2019)
The Patriots’ dynasty transformed the franchise into a global brand, with six Super Bowl championships under Tom Brady and Bill Belichick establishing one of the greatest runs in sports history. Their annual revenue consistently exceeds $600 million, strengthened by major corporate partnerships with Gillette, Bank of America, and DraftKings.
Gillette Stadium remains sold out year after year, generating substantial ticket and concession income, while merchandise sales continue to perform strongly thanks to the team’s worldwide recognition.
Even in the post-Brady era, the Patriots maintain a large international fanbase, ensuring ongoing relevance and commercial stability.
The Patriots’ success has been built on a foundation of iconic talent.
Tom Brady, widely considered the greatest quarterback of all time, led the team to all six of its championships.
Rob Gronkowski became one of the most dominant tight ends in NFL history.
Defensive leaders such as Tedy Bruschi, Ty Law, and Willie McGinest shaped the team’s early championship identity.
Recent contributors like Matthew Judon and Rhamondre Stevenson represent the next era for the franchise.
New England’s dynasty era reshaped modern NFL fandom, creating both intense loyalty and fierce rivalry across the country. Their consistent success, disciplined identity, and unforgettable playoff moments turned the Patriots into a cultural staple.
Even as they transition into a new chapter, the franchise remains one of the NFL’s most recognisable and commercially influential brands.
💲 Value: $8.6 billion
🧑💼 Owner: Denise DeBartolo York & John York
🏆 Super Bowls: 5 (1982, 1985, 1989, 1990, 1995)
The 49ers have built one of the most storied and commercially potent brands in the NFL. Their value is underpinned by a combination of historic success and a prime location in the Bay Area, with a valuation reportedly exceeding $8.5 billion based on recent minority-stake sales.
Corporate partnerships, strong ticket sales, and a high-demand fan base all contribute to their financial strength. Their five Super Bowl titles, primarily achieved during their dominant run in the 1980s and early 1990s, laid the foundation for their elite status.
The 49ers’ legacy is anchored by a roster of all-time greats.
Joe Montana orchestrated the franchise’s early dynasty with precision and clutch performances.
Jerry Rice, often considered the greatest wide receiver in NFL history, flourished in the red and gold.
Steve Young succeeded Montana and carried the torch with his own run of excellence.
Defensive legends like Ronnie Lott set a standard of physicality and dominance in the secondary.
With their striking red-and-gold uniform, historic “West Coast Offense,” and consistent presence in NFL lore, the 49ers have earned a prominent place in sports culture. Their fanbase spans generations, and their home region in Silicon Valley gives them a unique blend of tech-savvy branding and global recognition.
💲 Value: $8.3 billion
🧑💼 Owner: Jeffrey Lurie
🏆 Super Bowls: 2 (2018, 2025)
The Eagles’ passionate fan base makes Lincoln Financial Field one of the NFL’s most intimidating venues. Philadelphia consistently sells out games, helping the franchise generate more than $550 million annually, supported by strong merchandising, local broadcast strength, and corporate partnerships with Pepsi, Toyota, and American Airlines.
Their unforgettable 2018 Super Bowl victory elevated the team’s national profile and strengthened their commercial appeal across the league.
The Eagles’ history has been shaped by standout talent across multiple eras.
Reggie White, a defensive powerhouse, dominated during the late 1980s and early 1990s.
Brian Dawkins became the emotional leader of the franchise and a symbol of Philadelphia toughness.
Donovan McNabb led the team to numerous playoff runs, including a Super Bowl appearance.
In the modern era, stars like Jason Kelce, Fletcher Cox, Jalen Hurts, and A.J. Brown keep the Eagles competitive at the highest level.
The Eagles’ green-and-silver identity, spirited traditions, and electric home-game atmosphere have made them one of the league’s most distinct franchises. Their underdog Super Bowl run in 2018 resonated nationally, further cementing their place as a cultural and financial force in the NFL.
💲 Value: $8.2 billion
🧑💼 Owner: McCaskey family
🏆 Super Bowls: 1 (1986)
The Chicago Bears remain one of the NFL’s most historic and market-strong franchises, backed by a massive Midwest fanbase and the financial influence of the Chicago media market.
Soldier Field consistently draws high attendance, and team revenues often surpass $550 million annually, supported by robust merchandise sales and corporate partnerships with brands such as PNC Bank, Miller Lite, and Verizon.
As the franchise explores plans for a new stadium complex, its long-term valuation continues to rise, positioning the Bears as one of the league’s most commercially secure teams.
The Bears’ identity is rooted in decades of iconic talent, particularly on the defensive side of the ball.
Walter Payton, one of the greatest running backs in NFL history, defined excellence and longevity for the franchise.
Mike Singletary and the 1985 defense anchored the famed Super Bowl XX championship team.
Dick Butkus, a symbol of toughness, remains one of the most feared linebackers ever to play.
Recent stars such as Brian Urlacher, Devin Hester, and Khalil Mack have carried the team’s legacy into the modern era.
As one of the NFL’s founding franchises, the Bears enjoy deep-rooted cultural significance. Their navy-and-orange colors, storied defensive tradition, and long-standing rivalry with the Green Bay Packers make them central to the league’s history.
Chicago’s enormous sports market and generational fan loyalty ensure the Bears remain a cultural institution and a commercial heavyweight, regardless of on-field performance.
💲 Value: $8.1 billion
🧑💼 Owner: Woody and Christopher Johnson
🏆 Super Bowls: 1 (1969)
The Jets leverage their presence in the New York metropolitan market and the shared tenancy of MetLife Stadium (with the Giants) which generates significant revenue.
Their valuation and annual income are supported by stadium economics, global sponsorships, and branding opportunities. Major corporate partners include Nike, Visa, and Dell, and they continue to expand into international markets with new UK-based deals.
The Jets’ historic identity is defined by standout figures:
Joe Namath, whose “guarantee” and subsequent Super Bowl III win remain iconic.
The “New York Sack Exchange” defensive line of the early 1980s elevated the franchise’s defensive reputation.
Defensive talents like Darrelle Revis added star power during the team’s more modern competitive stretches.
The Jets carry a distinctive place in the NFL and New York sports culture: a passionate local fan base, a high-profile market, and a shared stadium model that gives them unique exposure.
The team's efforts to expand internationally underscore their ambition to grow beyond domestic borders. Their green-and-white branding and “Gang Green” identity continue to resonate within and outside of NFL circles.
💲 Value: $7.7 billion
🧑💼 Owner: Mark Davis
🏆 Super Bowls: 3 (1977, 1981, 1984)
The Raiders’ move to Las Vegas reshaped the franchise’s financial and cultural identity, placing them in the heart of one of the world’s most vibrant entertainment hubs.
Allegiant Stadium has become a major attraction on the Strip, drawing millions of visitors and generating substantial revenue through NFL games, concerts, international events, and year-round tourism.
Corporate partners such as Allegiant Air, MGM Resorts, and Twitch help solidify the Raiders’ commercial standing, while the team’s iconic silver-and-black branding continues to rank among the NFL’s top merchandise sellers.
The Raiders’ identity is rooted in decades of toughness, swagger, and iconic talent.
Ken Stabler led the franchise during its championship run in the 1970s.
Marcus Allen, one of the NFL’s great dual-threat running backs, defined the early 1980s era.
Defensive stars like Howie Long and Lester Hayes helped build the team’s intimidating reputation.
Charles Woodson, a modern legend, carried the franchise’s mystique into the 21st century.
The Raiders have long been a cultural phenomenon, known for their rebellious image, bold aesthetic, and fiercely loyal fanbase. Their relocation to Las Vegas amplified this identity, placing the franchise at the intersection of sports, entertainment, and global tourism.
Today, the Raiders remain one of the most recognisable and influential brands in the NFL.
💲 Value: $7.6 billion
🧑💼 Owner: Josh Harris group
🏆 Super Bowls: 3 (1983, 1988, 1992)
The Commanders have rebounded financially under new ownership, generating around $540 million annually. Based in the Washington, D.C. metro area, they benefit from partnerships with FedEx, defense contractors, and major corporations.
Three Super Bowl titles solidify their historic credibility, with stars like Joe Theismann, John Riggins, and Darrell Green in their past. Fan engagement improved significantly after ownership changes, with ticket sales and merchandise demand rising.
Plans for a new stadium could elevate annual revenue by hundreds of millions, positioning the Commanders for long-term financial growth.
Washington’s history is defined by decades of standout players who shaped the franchise’s identity.
Joe Theismann led the team to its early Super Bowl success and remains one of its signature quarterbacks.
John Riggins, known for his punishing running style, delivered some of the most iconic moments in team history.
Art Monk and Darrell Green became symbols of consistency, longevity, and leadership through the 1980s and early 1990s.
More recent stars such as London Fletcher, Trent Williams, and Ryan Kerrigan helped carry the team’s competitive spirit into the modern era.
As the NFL’s representative franchise of the nation’s capital, the Commanders hold a unique cultural position. Their fanbase remains deeply passionate, and the team’s three Super Bowl titles, combined with decades of memorable rivalries and historic moments, ensure enduring relevance.
Under new leadership, Washington is focused on modernising its brand and reconnecting with its fan community, aiming to restore the franchise’s place among the league’s premier teams.
The NFL’s 2025 valuations show the sheer scale of American football’s business dominance. Every franchise is now worth at least $5 billion, with the Cowboys, Rams, and Giants leading the way.
With rich histories, legendary players, and modern stars, the league’s top teams blend tradition with growth. Stadium developments, media rights, and global branding are the primary drivers.
The steady expansion of legal sports betting has also played a role, contributing to new sponsorships, partnerships, and deeper fan engagement opportunities. Together, these elements ensure that valuations will continue to climb as the league cements its position at the top of the sports business world.
You can explore betting options and promos across the top NFL sportsbooks to bet on your favourite teams, or head over to our expert guide to find out more about how to bet on the Super Bowl.
